Skills
Digital Marketing
Leadership
Content Creation
Market Trends / Research
Project / Budget Management
Analytics and Reporting
Social Media Marketing
Brand Management
Copywriting
Art Direction
Communication / PR
Creative Collaboration
Notable Partnerships
LG
Topgolf
American Airlines Center
Dallas Mavericks
DART
Sally Beauty
GameStop
TrinityRail
Advocate Magazine
Cushman & Wakefield
Fun
H20 / Boats
Culinary Adventures
Fantasy Football
Rowing
NYT Crossword
Jeopardy
Professional Summary
Results - driven and strategic Marketing Director with over 15 years of experience in leading high - impact marketing initiatives across digitaland traditional channels. Proven expertise in brand management, customer acquisition, digital marketing strategy, and data-driven decision-making. Skilled at optimizing marketing ROI and aligning marketing strategies with overall business goals to drive revenue growth, enhance brand visibility, and foster customer loyalty.
Experience
Co-Captain
LOVEBOAT Agency
Apr 2018 - Present
Dallas, Texas
- Co-Founded a freelance agency with my Husband as a passion project
Marketing Director
SAVI
Jun 2017 - May 2021
Carrollton, Texas
- Defined and managed the marketing budget and content calendar to align with business objectives
- Collaborated and executed marketing strategies to drive brand awareness, lead generation, and customer engagement
- Created content for web, email campaigns, press releases, award nominations, and various marketing collateral
- Managed all aspects of trade show logistics from start to finish
Director of Client Services
Zielinski Design Associates
Oct 2012 - Jun 2017
Dallas, Texas
- Led multi-disciplinary marketing projects from concept to execution, integrating diverse media and design elements to deliver innovative and cohesive marketing campaigns
- Managed all digital and social media efforts, oversaw strategy development, content research and creation, copywriting and editing, public relations, SEO optimization, and Google Analytics to drive engagement and growth
- Provided collaborative art direction to diverse clientele to deliver their unique needs and goals
- Developed brand strategies that enhanced market presence, drove brand growth and ensured flawless project execution